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A new stadium experience: wine tasting at a football game

SF49ers - Appellation 49

Americans still buy far more beer than wine over all, so there is no end coming to the beer commercials. But wine sales have been steadily growing faster than beer sales, especially around Super Bowl time, a reflection of the changing preferences of younger fans and an increase in women who watch the country’s biggest sporting event. > New York Times, 2016

The Levi’s San Francisco 49ers stadium was set to open with the newest technologies1. It included wi-fi, Bluetooth low-beacons, and an array apps to help you find your seat or watch replays.

Another new service, the Appellation 49 program, provided wine tasting and wine ordering in the club suites. My team and I set out to build a way to find wines, order it in-game, and even order it for delivery to your home.

June - Aug 2014 Role: Lead Designer UX UI

Android

2015 - View from the Citrix suites. Sony had a partnership with the stadium, so we built a native Android app to fit their Xperia tablet.2015 - View from the Citrix suites. Sony had a partnership with the stadium, so we built a native Android app to fit their Xperia tablet.


Process

In the early explorations I created an After Effects motion prototype. This did not get built into the product, but it did help articulate the look and feel of the final app.

I was the sole designer and worked on the wires and visual directions in parallel.

Checkout FlowCheckout Flow

WiresWires


Visual concepts

Exploration 1 - Measured. Geometric. Modern. This exploration draws from the early Californian vintners. They had an experimental nature and pioneered new wine making methods. The style also pulls in modern experimentation from el Bulli: measured and calculated.Exploration 1 - Measured. Geometric. Modern. This exploration draws from the early Californian vintners. They had an experimental nature and pioneered new wine making methods. The style also pulls in modern experimentation from el Bulli: measured and calculated.

Exploration 2 - Natural. Fresh. Modern. Textural. Inspired by the architectural space in the club suites: “truth to materials”. Stained, not painted wood; exposed concrete; warm colors; and large, clear panes of glass.Exploration 2 - Natural. Fresh. Modern. Textural. Inspired by the architectural space in the club suites: “truth to materials”. Stained, not painted wood; exposed concrete; warm colors; and large, clear panes of glass.

Exploration 3 - Classic. Editorial.Exploration 3 - Classic. Editorial.

Final directionFinal direction


Launch

Beginning with the 2014 season, the San Francisco 49ers will move into Levi’s Stadium in Santa Clara … A focal point of the Citrix Owners `Club experience will be the Appellation 49 program. This exclusive group of hand-selected California vintners will provide Citrix Owners Club suite holders and their guests access to some of the most acclaimed wines from our region. Excerpt from the Appellation49 program

Featured winesFeatured wines

Winery detailsWinery details

Wine detailsWine details

Browse and sortBrowse and sort


  1. http://time.com/3136272/levis-stadium-tech/

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