Americans still buy far more beer than wine over all, so there is no end coming to the beer commercials. But wine sales have been steadily growing faster than beer sales, especially around Super Bowl time, a reflection of the changing preferences of younger fans and an increase in women who watch the country’s biggest sporting event. > New York Times, 2016
The Levi’s San Francisco 49ers stadium was set to open with the newest technologies1. It included wi-fi, Bluetooth low-beacons, and an array apps to help you find your seat or watch replays.
Another new service, the Appellation 49 program, provided wine tasting and wine ordering in the club suites. My team and I set out to build a way to find wines, order it in-game, and even order it for delivery to your home.
June - Aug 2014
Role: Lead Designer
In the early explorations I created an After Effects motion prototype. This did not get built into the product, but it did help articulate the look and feel of the final app.
I was the sole designer and worked on the wires and visual directions in parallel.
Beginning with the 2014 season, the San Francisco 49ers will move into Levi’s Stadium in Santa Clara … A focal point of the Citrix Owners `Club experience will be the Appellation 49 program. This exclusive group of hand-selected California vintners will provide Citrix Owners Club suite holders and their guests access to some of the most acclaimed wines from our region. Excerpt from the Appellation49 program